For the new BYD ATTO 2 commercial, I was responsible for the creation and production of AI-generated, 3D, and VFX-driven scenes developed specifically for the campaign.
The work combined generative AI, 3D production, and visual effects to create and enhance key shots for the main commercial, integrating the vehicle into different environments while maintaining visual consistency, realism, and the overall creative direction of the film.
In addition to the hero commercial, I also developed an extended package of extra scenes and visual assets for the campaign’s promotional and digital content, expanding the visual universe of the project across multiple communication channels.
