In collaboration with Henrique EMDX Montanari, I co-created Claud.IA, CIMED's digital influencer, a virtual character developed to bring together technology, creativity, and human connection.
Named in honor of the mother of CIMED's founders, Claud.IA represents a unique fusion of family heritage and innovation, transforming a meaningful personal tribute into a new digital personality for the brand.The project involved the development of a 3D digital human, combining character design, creative direction, animation, and artificial intelligence to create a realistic and engaging virtual influencer.
Designed to go beyond traditional brand communication, Claud.IA explores the potential of AI-powered digital humans, opening new possibilities for storytelling, audience engagement, and interactive brand experiences.
