I was responsible for developing the complete visual concept and graphics package for Herança de Família, a reality show for Globoplay, with the exception of the show’s logo.
From the initial creative direction to the final motion design language, I created the visual identity that shaped the overall look and feel of the series, including art direction, graphic system, typography, color palette, visual assets, transitions, lower thirds, titles, and motion graphics.
The visual concept was designed to translate the themes of family, legacy, relationships, and competition into a distinctive and cohesive visual language that supported the storytelling and gave the show a strong, recognizable identity.
