The Town - Via Mobilidade

The Via Mobilidade – Trem Balada: The Town project was an immersive experience designed to transform a train car into a moving audiovisual narrative. We built a custom wagon where the windows were replaced with LED screens, creating the illusion of movement and placing the audience inside a dynamic visual journey. Through this animated content, we told the story of music festivals in Brazil, connecting different eras, styles, and cultural moments into a single continuous experience. A key highlight of the project was the use of virtual reality during the development phase. Before the physical wagon was built, we were able to fully visualize and validate the entire experience in VR, simulating exactly how the space, screens, and animations would feel in real scale. This process ensured precision, creative confidence, and alignment between concept and final execution for ViaMobilidade within the context of The Town.